Google Partner Connection

Experts from Google shared Google’s recent Micro Moments research, explaining how mobile has changed what people expect from businesses. Our discussion also focused on how Paid Search Marketing (also known as Pay Per Click marketing, PPC marketing, Cost Per Click marketing, or Sponsored Advertising) can be one of the best ways to help a business get consistent traffic from relevant search results and other websites. With paid search marketing, traffic amounts can be controlled as they are tied directly to how much the advertiser is willing to pay per click, per day and per month.