Facebook Advertising has evolved significantly in last 5 years to consistently drive quality patients to dental practices. I have heard numerous times from dentists that FB ads have never worked for them. That's typically because the FB ads have not run right.
In the competitive landscape of Social media, Facebook ads for dentists, is a great opportunity them to reach their patients in an interactive way. Facebook Ads, if optimized to perfection, will get the ROI they deserve. Below are the top 10 best practices for running the Facebook ads for dental practice marketing in the year 2018:
Our patient acquisition rate has doubled and my website traffic is great
Dr. Pooja Goel
http://www.sanjosesleepsolutions.com/
Your Facebook ads should be specific and depict your dental practice by highlighting your dentists and the services you offer in your dental practice. You can highlight your ratings that you received in social media channels and also mention if you are giving any special offers. This attracts new patients and gets the attention of those in need of your services.
A consistent landing page is required for your dental practice, which highlights all your services, along with the testimonials of your patients. So that when people click on your ads they would land on your webpage which has a message that matches their needs.
Your Facebook ad campaign should have strong call to action which will attract people to click on your ads and right away call your dental office. This initiates the first level of conversation and helps to proceed further with a patient.
By clicking a Lead ads, people can directly sign up for the services you have offered. The advantage of lead ads is, you will get authentic information about your patients, as it is directly from their Facebook profile. So, you can call them to get their appointment fixed!
Through Facebook, you can also target your influence circle which comprises of the patient base that you have built so far, as the chances of them being interested in your services are pretty high.
Facebook allows you to attract look-alike audience who are similarly interested like your existing patient base. This helps you for best results in dental social media marketing.
Through retargeting ads, you can target those patients who had already visited your site, this attracts them whenever they log into their Facebook, as it poses similar to the service they require.
It is an effective strategy on Facebook, where you remind your old patients about your dental practice through posting ads via e-mail. This helps them to visit your dental office during the year end before the expiry of their insurance.
To have a track on your ROI, it is important to track your leads that you are getting through various campaigns.
It is necessary to optimize what works well for you and invest more on the performing campaigns. This maximizes your ROI for your dental practice.
DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. We have the best dental marketing experts for Facebook, who can maximize new patients for your dental office. We have been successfully performing digital marketing for dentists! Give us a call today and let's discuss how we can grow your practice.
Your Facebook ads should be specific and depict your dental practice by highlighting your dentists and the services you offer in your dental practice. You can highlight your ratings that you received in social media channels and also mention if you are giving any special offers. This attracts new patients and gets the attention of those in need of your services.
A consistent landing page is required for your dental practice, which highlights all your services, along with the testimonials of your patients. So that when people click on your ads they would land on your webpage which has a message that matches their needs.
Your Facebook ad campaign should have strong call to action which will attract people to click on your ads and right away call your dental office. This initiates the first level of conversation and helps to proceed further with a patient.
By clicking a Lead ads, people can directly sign up for the services you have offered. The advantage of lead ads is, you will get authentic information about your patients, as it is directly from their Facebook profile. So, you can call them to get their appointment fixed!
Through Facebook, you can also target your influence circle which comprises of the patient base that you have built so far, as the chances of them being interested in your services are pretty high.
Facebook allows you to attract look-alike audience who are similarly interested like your existing patient base. This helps you for best results in dental social media marketing.
Through retargeting ads, you can target those patients who had already visited your site, this attracts them whenever they log into their Facebook, as it poses similar to the service they require.
It is an effective strategy on Facebook, where you remind your old patients about your dental practice through posting ads via e-mail. This helps them to visit your dental office during the year end before the expiry of their insurance.
To have a track on your ROI, it is important to track your leads that you are getting through various campaigns.
It is necessary to optimize what works well for you and invest more on the performing campaigns. This maximizes your ROI for your dental practice.
DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. We have the best dental marketing experts for Facebook, who can maximize new patients for your dental office. We have been successfully performing digital marketing for dentists! Give us a call today and let's discuss how we can grow your practice.
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